How to set up a business: France
The objective of the first meeting is to analyse how a new business can be set up in each of the countries involved in the project. The students will meet local entrepreneurs and learn from their knowledge and experiences; the meeting will also include visits to a medium-sized and large business.
New product development and market analysis: Italy
This meeting will focus on how a local market can be analysed. Each team of students will present a PEST analysis of their local area and a detailed description of how one specific business, operating in a niche market, focuses its products on its customers. Visits will be made to a variety of local companies operating in niche markets.
Business finance: Spain
At this meeting students will explore the different methods of finance available to entrepreneurs when starting a business. This will include lectures, workshops and visits to local businesses.
In this meeting students will learn about different methods of production. They will visit local companies and learn about how they focus on efficiency, waste reduction and sustainability.
Marketing and promotion: Croatia
This meeting will concentrate on the marketing mix and specifically the different methods that can be used by businesses to promote their product or service. This will be supported by speaking to and visiting local companies and studying their methods of promotion.
The focus of this meeting will be the importance of price to the business plan. There will be presentations and workshops looking at the importance of pricing strategies to businesses and why it is important to get the price ‘right’. There will be visits to local companies to find out how they have decided on their pricing strategies.
The business conference: Romania
This is the final meeting of the project. The students will present a business plan for a product or service that they have developed over the preceding two years of the project. This will be an opportunity for the students to present and display their ideas to an invited audience from the local community.
During the project they will develop a business plan which will be presented at the final meeting. The students will learn a variety of skills including the practicalities of setting up a business and writing a plan. They will work closely with other team members and take on leadership roles. Effective communication and team working skills will be vital if the company is to be successful. Research skills and decision making will also be necessary as the students will need to consider their economic and competitive environment and decide on the direction of the business. At various points throughout the project the students will give presentations about developing a business plan and take part in workshops and visits to already successful companies.
Businesses and their aims and objectives.
Exploring product ideas